As successful as the Shelby American operation was, Carroll didn’t really understand the potential of a viable brand using his name with his attendant racing success. Any attempt on my part to upgrade our initial “Shelby” or “Goodyear” merchandise was met with resistance because of cost. Shelby saw the advantage of promoting his name with “T” shirts but would only allow the cheapest materials to minimize cost. He didn’t understand that superior materials would last indefinitely as “collector items” and continue to promote visibility. Shelby simply didn’t have the facilities or people to promote and market any internally created products. Shelby’s rather small team of mechanics and fabricators were “racers”, without question the BEST in the racing game, with only one goal…WIN! But there wasn’t anyone internally who understood the potential of the Shelby brand. Later this became obvious and was one reason that Shelby allowed himself to be taken over by Ford when the opportunity came up to develop the GT40s. Ford had the expertise, money and a vast organization to promote and merchandise the Ford brand using Shelby’s name a team.